H&M gets hit with the 'Amazon effect' - MarketWatch
Covid-19 Drives Amazon's Rise Among World's Top Brands
Amazon.com: Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit eBook: Thompson, Anne Bahr: Kindle Store
Amazon tops ranking of 75 most valuable global retail brands
Cruise lines brand equity ranking 2012 | Statista
H&M - Digital Brand Audit by Giorgio Cesari - issuu
H&M plans to hire 800 in 2018, expand retail presence, Marketing & Advertising News, ET BrandEquity
Brand Audit - H&M vs. ZARA: H&M's Brand Identity Prism
H&M v Zara | M Y R A
Why Zara Wins, H&M Loses in Fast Fashion
![Brand Positioning: How to Build a Winning Strategy [for 2021]](https://visme.co/blog/wp-content/uploads/2021/01/1-2.jpg "Brand Positioning: How to Build a Winning Strategy [for 2021]")
Brand Positioning: How to Build a Winning Strategy [for 2021]
H&M Bans Brazilian Leather Over Amazon Rainforest Fires
Global Brand Equity | SpringerLink
H&M halts leather purchases from Brazil due to Amazon wildfires - News : industrie (#1134102)
An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity - ScienceDirect
Amazon, H&M Pressing to Soften India's Plastic Ban | News & Analysis | BoF
H&M faces up to a new reality | Financial Times
Emotional branding speaks to consumers' heart: the case of fashion brands | Fashion and Textiles | Full Text
CartEgg - New York Fashion Week - Why Amazon, H&M, Zalando Are Backing A New Transparency Program - CartEgg
Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth | SpringerLink
